Articles & Interviews

Case Study Interview: “Sullivan’s Cove” Strategist, Fred Siggins

Tucked way down deep in the southern hemisphere, an intriguing business scenario has been taking place. On the island of ...
Read More

Customers Are Terrified of You. Here’s Why.

Although I insist on telling myself that I'm a young person, I'm definitely not. I know this, because my body ...
Read More

Are You Wandering in Search of an Entrepreneur’s Promised Land?

Exodus tells us that Moses set out of Egypt with gusto. In dramatic fashion, he flipped Pharaoh the metaphoric bird ...
Read More

Harnessing Customer Mood: the Oh-So-Wrong Way.

Yesterday I caught some targeted ad's in my social feed. I feel sorry for the advertising agency that put it ...
Read More

Diss-Content: Your Obsession With Content Marketing May Be Costing You Customers.

Okay. So this is a blog article, being shared on social media, that intends to critique content marketing. I get ...
Read More

2-hour Marathon? Breaking Records Will Be Your New Normal

The amazing achievement by Eliud Kipchoge - running the marathon in under two hours - is all over the news ...
Read More

That Guru Entrepreneur You Love? They’re Dead Wrong.

My headline is exactly the sort of thing that Dale Carnegie warned me not to say if I want to ...
Read More

Want To Be a Happy Entrepreneur? You’ll Need These 3 Things.

Several years ago I ran a research project that surveyed more than a thousand small business entrepreneurs. I was interested ...
Read More

The Secret To Growing Repeat Business & Word of Mouth Referrals

For entrepreneurial business owners, the most pressing immediate objective is to secure the next sale. As you already know, winning ...
Read More

Nir Eyal: “Be Indistractable”

It wasn't the first time my producer Ben and I had met up with best selling author, Nir Eyal. Back ...
Read More